SUMMIT TOPICS

SELLER SERIES

  • How to capture the lakefront listing market and dominate your competition
  • How to market waterfront properties for maximum exposure
  • Proven on-line and off-line waterfront marketing techniques
  • Photo, Video and drone best practices for waterfront homes
  • You’re not only selling a house, you’re selling a lake
  • Staging a Lakefront home for maximum appeal  

BUYER SERIES

  • Capitalizing on lifestyle sales: Buyers choosing “how” the want to live, not just where
  • How to attract lakefront buyers nationwide
  • Inside the mind of a lakefront buyer
  • How to use lake tours to close the deal
  • Proven SEO tips & techniques to generate thousands of registered buyers

SPECIALIZATION SERIES

  • The power of niche marketing: narrow your focus to expand your appeal
  • How to use the tiny home phenomenon to your advantage
  • How to make HGTV and DIY waterfront TV shows work for you
  • Advanced referral techniques to increase your business by 25%
  • Developing a powerful team of premier lakefront specialists
  • How to capture both sides of the sale over 50% of the time

LAKEFRONT SERIES

  • Challenges of waterfront sales:  HOA’s, ownership rights, home inspections, etc.
  • Understanding dock and pier zoning regulations
  • Understanding shoreline best practices & aquatic plant management techniques
  • Waterfront land sales and new construction procedures